Shooting with VFX in mind. So here we are another holiday and another holiday shoot! I love my job, everyday a different task at hand and theirs nothing more fulfilling to me than being able to work with teams that kick ass!!!! As budgets get bigger you typically get to work along side more talent an, I get SO excited about shoot! I was hired by the amazing folks at Ntropic to shoot a few products for Wal-Mart’s black Friday campaign.
I thought this was a great opportunity to explain the importance of shoot for vfx. They approached me wanting me to shoot a live cat that they were going to put in a 3d/photo-real environment. So they knew a few things …. They wanted it to fit the brands creative which was a neon feel. The other thing was they wanted to have the lights animate on. The overall creative for the campaign was a neon vibe…. right up my alley since I shoot a ton of music videos. So what we did was put the cat on a black plexiglass and black paper. Paper because it has some reflective properties to sell the neon light. A green screen wouldn’t look as real and we would risk some green spill in the cat who was white. Working with live animals is a challenge I have shot several dogs and cats and they typically do what they want as so in this case. We shot about 4 hours of footage for this 15 second clip lol but in the end it was worth it.
Heres a few tips below.
- Lighting: we creative the neon light by using astera 4 foot tube lights which where dimmed up and down to match the post. We then used a few litepanel geminis as key and fill light on the cat. You need to make sure your lighting matches whats being done in post or if will never match.
- Camera: We shot on the alexa mini with zeiss cp3’s mainly on sticks. we recored using 3.2k prores 4444 so they could have a clean image to cut and animate.
check out the good work done over at NTROPIC They do some epic $h!t
Want more advice, $h!t ain’t free. Email me.